Hidden in Plain View
A full WooCommerce merch store and marketing push for the band Hidden in Plain View a fast, on-brand shop built to turn fans into customers, backed by a real campaign to drive traffic.
Hidden in Plain View is a band with a devoted fanbase and fans who love a band want to wear it, play it, and own a piece of it. They needed a real online store to sell merch directly to those fans, plus the marketing muscle to actually drive people to it. Mediamato built the whole thing: a full WooCommerce store on WordPress, and a marketing push to match.
The challenge
A band store isn’t a corporate site it has to feel like the band. It needs personality and energy, but underneath that it still has to be a real, reliable e-commerce operation: a smooth cart and checkout, inventory that works, mobile-first (because fans are shopping from their phones), and fast enough that nobody bounces before buying. And a store is only as good as the traffic to it — so the build had to be paired with a marketing effort to actually put it in front of fans.
What I built
A full WooCommerce store. A complete, functional online shop on WordPress and WooCommerce product pages, cart, secure checkout, and order management so the band could sell merch directly to fans with no middleman taking a cut.
An on-brand, custom design. The store looks and feels like Hidden in Plain View, not a generic template the kind of personality that makes fans want to buy, built on clean, fast, accessible code underneath.
Mobile-first and quick. Optimized for the phones fans actually shop on, with the performance to keep them from bouncing mid-purchase.
A real marketing push. Beyond the build, a full marketing effort to drive fans to the store and convert that traffic into sales — because the best-looking shop in the world does nothing without people in it.
The result
A merch store that captures the band’s energy and works as a genuine sales channel fast, mobile-ready, and backed by marketing that actually brought fans through the door. It shows the range of a Controlled AI Integration build applied to e-commerce and entertainment: custom design, real WooCommerce functionality, performance, and a marketing push, all from one accountable person.